Privacy Policy
1. Introduction
We are a cross-border e-commerce platform specializing in women’s fashion. Your privacy is critically important to us, and we are committed to protecting your personal information.
Please read this policy carefully. By using our Services, you consent to the practices described in this policy. If you do not agree, please do not access or use our Services.
2. Information We Collect
We collect information that you provide directly, automatically when you use our Services, and from third parties.
A. Information You Provide Directly:
Account Information: Name, email address, password, phone number when you create an account.
Purchase Information: Shipping address, billing address, payment information (handled by secure third-party processors; we do not store full credit card numbers), and order history.
Profile Information: Size, style preferences, wish lists, and fit details you choose to provide.
Communication Records: Contents of messages you send us via email, contact forms, or chat.
Reviews and Content: Photos, videos, and reviews you post on our Site.
B. Information Collected Automatically:
Device and Usage Data: IP address, browser type, device type, operating system, pages you view, links you click, time and duration of your visits, and referral URLs.
Cookies and Similar Technologies: We use cookies, web beacons, and pixels to:
Remember your preferences and login session.
Analyze site traffic and trends.
Deliver advertisements relevant to your interests (targeted advertising).
Track the success of our marketing campaigns.
You can control cookies through your browser settings.
C. Information from Third Parties:
Payment Processors: Such as PayPal, Stripe, or others, who provide us with confirmed payment status and your billing address.
Logistics Partners: Such as DHL, FedEx, or UPS, who provide shipping status updates and confirm delivery.
Social Media Platforms: If you connect your account or interact with our ads, we may receive profile information (consistent with your privacy settings on those platforms).
Advertising and Analytics Providers: Such as Google Analytics, Facebook Pixel, and others.
3. How We Use Your Information
We use the information we collect for the following purposes:
To Fulfill Your Orders: Process payments, arrange shipping, and provide invoices and order confirmations.
To Manage Your Account: Create and maintain your customer account.
To Communicate With You: Send you transactional messages (order updates, security alerts, customer support responses). With your consent (where required by law), we may send you marketing communications about new products, promotions, and style tips.
To Improve Our Services: Analyze how customers use our Site to improve our product offerings, user experience, and functionality.
For Marketing and Advertising: To serve you targeted ads on platforms like Instagram, Facebook, and Google based on your browsing behavior and preferences.
For Security and Fraud Prevention: To protect our Site, Services, and customers from fraudulent transactions and security threats.
4. Legal Basis for Processing (GDPR Compliance)
If you are in the European Economic Area (EEA) or UK, our legal basis for processing your data is:
Performance of a Contract: To fulfill the order you place with us.
Consent: For sending marketing communications and using non-essential cookies. You can withdraw consent at any time.
Legitimate Interests: To operate our business, improve our Services, and for fraud prevention, provided these interests are not overridden by your rights.
Legal Obligation: To comply with tax, accounting, and other legal requirements.
5. How We Share Your Information
We may share your information with:
Service Providers: Third parties who perform services on our behalf (payment processing, order fulfillment, shipping, marketing, analytics, IT support).
Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.
Legal Requirements: If required to do so by law, subpoena, or in response to a valid request by a public authority.
With Your Consent: For any other purpose disclosed to you with your prior permission.
We do not sell your personal information to third parties for their own marketing purposes.